Cookie Policy

Last updated: June 28, 2026

This Cookie Policy explains how OptiEase ("we", "us") uses cookies and similar technologies on optiease.health (the "Site"). It should be read together with our Privacy Policy. By using the Site you can accept, reject, or manage non-essential cookies through our consent banner.

What are cookies?

Cookies are small text files placed on your device when you visit a website. Similar technologies include pixels, tags, local storage, and software development kits (SDKs). They help a site function, remember your preferences, and measure and improve performance and marketing.

Categories of cookies we use

  • Strictly necessary — required for the Site and checkout to work (e.g., cart, security, load balancing). These cannot be switched off and do not require consent.
  • Functional — remember choices such as language, currency, and region.
  • Analytics / performance — help us understand how visitors use the Site so we can improve it.
  • Marketing / advertising — used to measure and personalize advertising and to build audiences on third-party platforms.

Functional, analytics, and marketing cookies are non-essential and are only set where you have given consent (or, outside regions that require prior consent, where permitted by law).

Who sets cookies on our Site

Both we (first-party) and selected third parties (third-party) may set cookies. The third-party services we currently use include:

  • Shopify — our e-commerce platform (necessary store and checkout functionality).
  • Google (via the Simprosys Google Shopping Feed app) — product listings and advertising/analytics.
  • Meta / Instagram (via the Instagram Shop app) — social commerce and advertising.
  • Smile.io — our rewards program.
  • Judge.me — product reviews.
  • Avada SEO — search-engine optimization.

These providers may process your data under their own privacy policies. The specific cookies set can change as we add or remove services.

Your choices & how to manage consent

  • Consent banner: when required in your region (e.g., the EU/UK), a banner lets you accept or reject non-essential cookies. You can change your choice at any time via the cookie/privacy settings link in our footer.
  • Browser controls: most browsers let you block or delete cookies in their settings. Blocking strictly necessary cookies may break parts of the Site.
  • Marketing opt-outs: you can opt out of personalized advertising via tools such as your device/ad-platform settings and industry choices pages.

Do Not Track & Global Privacy Control

Where required by applicable law, we honor recognized opt-out preference signals (such as Global Privacy Control) for the sale/sharing of personal information. See our Privacy Policy for your rights, including under the GDPR/UK GDPR and US state privacy laws (e.g., CCPA/CPRA).

Changes

We may update this Cookie Policy from time to time. The "Last updated" date above reflects the latest version.

Contact

Questions about this Cookie Policy: optiease.shop@gmail.com · OptiEase, Canonsburg, PA, USA.